Harness the Power of Depth In Your Brand

There’s a common misconception in the small business world that looks like this:Brand = LogoThat’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to harness most of your brand’s power.Here are the 5 powerful parts of your brand:1. Brand Positioning I call this the foundation of your brand. This is where you get really clear on exactly what your business is all about and stake your claim. Your position is your chance to choose what you want your business to create. You get to declare who you are, what you do, what makes you different from the competition, who your ideal clients are and what impact you make on them.Your position can even say what you aren’t–you can say “unlike other business coaches, who are milking the same tired marketing approaches that you see everywhere, I focus on finding new, innovative ways that you can market and monetize your business and I make them easy, so that you can be ahead of the pack”.You need to create your brand position before you do anything else with your brand. When you have a strong brand position that’s focused and clear, you’ll be able to create the rest of your brand to express that. Everything in your brand will be consistently singing the same song, which is essential to creating a profitable brand.2. Brand Identity This is where the logo fits in. A logo is a part of your brand, certainly–it’s the face of your business. When you pair your logo with other visual elements of your brand like your color palette, website design, look and feel, your headshot, and other design elements, these make up your visual brand, which is also called your brand identity.In your brand identity, you can communicate about your business and to show your style.Your brand identity speaks to your ideal clients through symbolism, the meaning of colors, emotion in photos, and the overall “look and feel” of your designs.3. Brand Message Every place where you’re writing about your business is a part of your brand message. This is your business name, tagline, features and benefits, your expert title, and the text in your website and on all of your other marketing materials.Your message is another opportunity to showcase your brand positioning.To make the most of your message, use those “just-right” words. By using your words precisely and by picking interesting words with personality, you’ll be able to communicate effectively and clearly with your clients.4. Brand Strategy Your brand strategy is an intentional, step-by-step plan that lays out how you’re going to use your brand message and brand identity to communicate your brand positioning to your ideal clients. What pieces, exactly, do you need to create? What will each communicate? How are you going to get them in front of your ideal clients? What’s your plan to keep everything consistent?Without a strategy, the other components of your brand are simply bits of stuff you’ve designed or created. The strategy is the part that helps you convert those “bits of marketing stuff” into paying clients.5. Brand Experience This is the experience of doing business with your company. Are you pampering your clients with VIP service? Is your business about get-results accountability? Do you guide your clients through your process and teach them what you know, or do you just jump in and get things done for them so they don’t have to worry about it?From the time that your client first hears about you, while they’re learning about you, to when they hire you, to the time when you’re delivering your service, all the way through to your follow-up after you’re creating an experience for them. What does your experience say about your brand?The bottom line is, you have to think both deeper and beyond your logo when you create your brand. So plan your brand on all levels to communicate and you’ll create a brand that’s powerful and profitable!

Is Online Education Racing Past Traditional Classroom Learning?

A survey conducted by the SRI International for the Department of Education, has found out that “On average, students in online learning conditions performed better than those receiving face-to-face instruction.”The survey was conducted with the purpose of finding out the percentage of students voting in favor of or against online education. The revelation, according to many industry experts, was starkly apparent, with a majority of students voting in favor of online learning. Starting from K-12 settings through to higher level education in colleges and universities, everywhere, we see the growing significance of online teaching and learning.However, this study was performed not to underestimate or undermine classroom-based learning in any way. The report only suggests and recommends the expansion of online education in the next few years in as many academic institutions as possible to accommodate students from various economic strata.Let’s now look at some of the key benefits of the online educational system.Can Be Tailored to Meet Individual Student NeedsInternet-based education provides learning experiences that are more tailored towards individual students than is possible in conventional classrooms. It enables “learning by doing” rather than by just listening to what the teacher/lecturer says and silently taking down notes.Post Assignments EasilyThe widely used online Learning Management Systems such as: Moodle, etc. can be used to post assignments, homework, projects, reading lists, and more on web discussion boards. Many K-12 schools, colleges, and universities are already using online Learning Management Systems to manage their classes better.Teachers can be Contacted Anytime Traditional face-to-face learning provides limited student – teacher interaction hours and that too only during designated school hours. However, the new-age online educational system allows a student to get in touch with their professors, 24×7, from home, at night or any other time to discuss and share valuable ideas and learning content. Schools that have implemented e-learning settings include an online discussion forum to freely chat and discuss content and assignments with fellow classmates and with the teacher.A Dynamic Learning Environment Online leaning is far more dynamic than a traditional classroom-based learning style. For example, you can browse through internet, social media websites, personal blogs, wikis, etc. to find out more on specific topics being currently discussed in the class. You can even connect with the other students via social media sites to exchange notes, reference materials, and relevant website links.Study from HomeIn case you are unable to go to school due to health problems, you can easily log onto the school website to follow what is being taught every day. You can use Skype chats or video conferencing with teachers to know in detail what is being said and assignments given to students as homework.

Using Business Social Networking

Business Social NetworkingBusiness Social Networking is not a new concept executives have been using networking for centuries. Staying in touch with old college friends, colleagues and getting together on golf course or club is networking. The way we accomplish this task today has changed with the internet.Finding people all over the globe to collaborate with on research and new products market are key these days. Business Social Networking will help your company to hit a home run every time.You will discover some untapped market available across the globe that will buy your product. Find photos and graphics that are available for your use at no extra charge to use in your marketing. Find retail buyers for your product and take it offline as well as online.Facebook and Twitter can go viral with content taking your company to a whole new level. Business social networking takes hard work and consistency. Social media sites are designed to be social with daily interaction.The top three business social networking sites are linkdin designed to strengthen and extend your list of trusted business connections. Meet the Boss is a networking tool designed for business executives all around the world. It will assist you with making connections with other executives and problem solving together. All the content is posted in English. PartnerUp has the small business owner in mind. Here is where you can make connections with potential partners, advisors and business resources.Business social networking tools can be found online they will do things for you like crunching data and find marketing statistics that will increase your bottom line. Find out if what you are doing is a good return on your investment.Sprout Social was created for the companies to get social. Is a business software that will help you with your social media strategy. It will help you to run all of your social marketing from one place. Assist you in growing a highly targeted audience by managing your conversations and contacts.Automating your networking is not what social media is about it does require a personal touch. Software is a great way to begin a connection it takes a human touch to maintain a long term relationship.Some intriguing statistics that show the possibilities of business social networking. Did you know that the gen Y will out number baby boomers this year and 96% use social media? Social media has over taken porn as the number one internet activity. Last year one out of eight married couples met using social media.The old ways of marketing your business are not as effective as they once were. The reason is networking is happening online these days. Companies need to have a strategic business social networking plan to survive.

Globalization: How It Has Affected Philippine Education And Beyond

Education before the 20th century was once treated as a domestic phenomenon and institutions for learning were once treated as local institutions. Prior to the 20th century, education was usually limited within the confines of a country, exclusively meant for the consumption of its local citizens. Scholars or college students did not have to travel miles away from their countries of origin to study and to gain skills which they needed in order to traverse the paths of their chosen careers. Moreover, national borders served as impenetrable walls in the name of sovereignty. Gaining a college degree and the skills entailed with it were merely for the purpose of staunch nationalistic service to one’s land of origin. Furthermore, knowledge of the valleys and the oceans encircling the world map, as well as foreign languages and international political regimes were not much of an imperative. Intercultural exchange was not massive and sophisticated, if not intricate. Acceptance and understanding of cultural diversity were not pressured upon anyone, as well as the lure to participate in a globally interconnected world. In other words, before the 20th century, scholastic work were predominantly simple and constrained in the local, the domestic, the nearby. They were limited to one’s own village, one’s own region, one’s own country. A student had his own neighborhood as the location where he is to be born, to be educated, and later to be of service to – the local village which is his home, his community, his country.Nevertheless, the world has been in a constant state of flux. In the 20th century onwards, the phenomenon called globalization rose and became the buzzword. Anything which pertained to the term globalization was attributed to modernization, or anything that is up-to-date, if not better. Part and parcel of this trend is the advent and irresistible force of information technology and information boom through the wonders of the Internet. The idea of cosmopolitanism – a sense of all of humanity, regardless of race, creed, gender, and so on, living in a so-called global village – is another primary indicator of globalization. Moreover, international media as well as trade and investment have been unbridled and have occurred in a transnational nature. Finally, globalization has involved the uncontrollable movement of scholars, laborers, and migrants moving from one location to another in search for better employment and living conditions.Apparently, globalization seemed to be all-encompassing, affecting all areas of human life, and that includes education. One indicator of this is the emergence of international education as a concept. Internationalization of education is manifested by catchphrases like The Global Schoolhouse, All the world’s a classroom, One big campus that is Europe, Think global. Act local, and Go West. Students from the world over have been ostensibly persuaded to learn about the world and to cope with technological advancements, if not to become a Citizen of the World. Moreover, globalization and international education are at play, for instance, when speaking of Singapore being branded as the Knowledge Capital of Asia, demonstrating the city-state as among the world’s academic powerhouses; De La Salle University in Manila, Philippines entering into agreements and external linkages with several universities in the Asian region like Japan’s Waseda University and Taiwan’s Soochow University for partnership and support; the establishment of branch campuses or satellites in Singapore of American and Australian universities like the University of Chicago and the University of New South Wales, respectively; online degree programs being offered to a housewife who is eager to acquire some education despite her being occupied with her motherly duties; students taking semesters or study-abroad programs; and finally the demand to learn English – the lingua franca of the modern academic and business world – by non-traditional speakers, like the Chinese, the Japanese, and the Korean students exerting efforts to learn the language in order to qualify for a place in English-speaking universities and workplaces. Apparently, all of these promote international education, convincing its prospective consumers that in today’s on-going frenzy of competition, a potent force to boost one’s self-investment is to leave their homes, fly to another country, and take up internationally relevant courses. Indeed, globalization and international education have altogether encouraged students to get to know their world better and to get involved with it more.Boston College’s Center for International Higher Education director and International Education expert Philip Altbach asserted in his article “Perspectives on International Higher Education” that the elements of globalization in higher education are widespread and multifaceted. Clear indicators of globalization trends in higher education that have cross-national implications are the following:1. Flows of students across borders;
2. International branch and offshore campuses dotting the landscape, especially in developing and middle-income countries;
3. In American colleges and universities, programs aimed at providing an international perspective and cross-cultural skills are highly popular;
4. Mass higher education;
5. A global marketplace for students, faculty, and highly educated personnel; and
6. The global reach of the new ‘Internet-based’ technologies.Moreover, European Association of International Education expert S. Caspersen supported that internationalization influences the following areas: Curriculum, language training, studies and training abroad, teaching in foreign languages, receiving foreign students, employing foreign staff and guest teachers, providing teaching materials in foreign languages, and provision of international Ph. D. students. Nevertheless, globalization’s objective of a “one-size-fits-all” culture that would ease international transactions has not seemed to be applicable to all the nations of the world. In the words of Nobel Laureate economist Joseph Stiglitz, globalization’s effects are dualistic in nature. Globalization itself is neither good nor bad. It has the power to do enormous good. But in much of the world, globalization has not brought comparable benefits. For many, it seems closer to an unmitigated disaster. In Andrew Green’s 2007 book, “Education and Development in a Global Era: Strategies for ‘Successful Globalisation’”, he asserted that optimists would refer to the rise of East Asian tigers – Japan, China, and South Korea – as globalization’s success stories. But these are just a minority of the world’s two hundred nations. A majority has remained in their developing situations, among these is the Philippines.In terms of international education being observed in the Philippines, universities have incorporated in their mission and vision the values of molding graduates into globally competitive professionals. Furthermore, Philippine universities have undergone internationalization involving the recruitment of foreign academics and students and collaboration with universities overseas. English training has also been intensified, with the language being used as the medium of instruction aside from the prevailing Filipino vernacular. Finally, Philippine higher education, during the onset of the 21st century, has bolstered the offering of nursing and information technology courses because of the demand of foreign countries for these graduates.In terms of student mobility, although gaining an international training through studying abroad like in the United States is deemed impressive, if not superior, by most Filipinos, the idea of practicality is overriding for most students. Study-abroad endeavors are not popular among the current generation of students. The typical outlook is that it is not practical to study overseas obviously because of the expenses – tuition fees, living costs, accommodation, and airfare. Although financial aid may be available, they are hugely limited. There may be several universities that offer merit or academic scholarships, talent scholarships, athletic scholarships, teaching assistantships, research assistantships, full or partial tuition fee waivers, but actually there is certainly not a lot of student money. Apparently, international education is understood as a global issue, a global commodity, and above all, a privilege – and therefore, it is not for everyone. Hence, studying in America is a mere option for those who can afford to pay the expenses entailed in studying abroad.The Philippines is a Third World country which is heavily influenced by developed nations like the United States. Globalization may have affected it positively in some ways, but a huge chunk of its effects has been leaning to the detriment of the Filipinos. Globalization has primarily affected not only the country’s education system but even beyond it – economically and socially. These include brain drain, declining quality in education because of profiteering, labor surplus, vulnerability of its workers overseas, and declining family values.For one, the Philippines is a migrant-worker country. This phenomenon of sending its laborers (also known as Overseas Filipino Workers or OFWs) abroad to work and to send money back home has been intensified by globalization. Brain drain – or the exodus of talented and skilled citizens of a country transferring to usually developed nations for better employment and living conditions – is one problem that has been stepped up by globalization. The Philippine foreign policy of labor diplomacy began in the 1970s when rising oil prices caused a boom in contract migrant labor in the Middle East. The government of dictator Ferdinand Marcos, from the mid-1960s to the mid-1980s, saw an opportunity to export young men left unemployed by the stagnant economy and established a system to regulate and encourage labor outflows. This scenario has led Filipinos to study courses like nursing which would secure them employment overseas rather than in their home country. For more than 25 years, export of temporary labor like nurses, engineers, information technology practitioners, caregivers, entertainers, domestic helpers, factory workers, construction workers, and sailors were sent overseas to be employed. In return, the Philippine economy has benefited through the monetary remittances sent by these OFWs. In the last quarter of 2010, the Philippine economy gained roughly $18.76 billion in remittances which largely came from OFWs based in the United States, Saudi Arabia, United Kingdom, Japan, United Arab Emirates, Singapore, Italy, Germany, and Norway.Second, the demand for overseas employment by these Filipino professionals has affected the quality of the local education system in the form of fly-by-night, substandard schools which were only aimed at profiteering. A Filipino legislator, Edgardo Angara, once aired his concern over the spread of many schools which offer courses believed to be demanded in foreign countries and the declining quality education. Angara observed that the Philippines has too much access to education versus quality education. For instance, for every five kilometers in this country, there is a nursing school, a computer school, a care-giving school, and a cosmetic school. Angara suggested that lawmakers and educators should find a happy formula for quality education.Third, labor surplus is another dire effect of globalization. In 2008, the phenomenon of brain drain started to subside in the Philippines. This period was when the United States started to experience a financial turmoil which was contagious, distressing countries around the world which are dependent to its economy. In the Philippines, it has been surmised that the demand for nurses has already died down because the need for them has already been filled. For instance, the United States has decided that instead of outsourcing foreign nurses, they have resorted to employing local hires to mitigate its local problem of rising unemployment. As a result, this incident has receded the phenomenon of a majority of Filipino college students taking up nursing. And the unfortunate result is the labor surplus of nursing graduates. This dilemma which has been caused by a Third World country such as the Philippines trying to cope with globalization’s feature of labor outflows has left Filipinos on a double whammy. Over 287,000 nursing graduates are currently either jobless or employed in jobs other than nursing. Nursing graduates nowadays suffer job mismatch, taking on jobs which are different from their field of specialization like working for call centers, serving as English tutors, if not remaining unemployed because the Philippine hospitals have little to no vacancies at all which are supposed to be occupied by the large number of nursing graduates. Furthermore, these professionals are accepted by hospitals or clinics as volunteers with little to no monetary benefits, or as trainees who are burdened with the policy of forcibly paying the hospitals for their training.Fourth, a dilemma that globalization has burdened the Philippines is the vulnerability of its overseas workers. For instance, Saudi Arabia, Yemen, United Arab Emirates, and Taiwan, have had no choice but to lay off and repatriate their Filipino guest workers in light of the global financial crisis. Furthermore, the threat of Saudization is a present concern in the Philippines nowadays. Presently, around 1.4 million OFWs in Saudi Arabia are in danger of losing their jobs because the Arab nation is implementing a Saudization program which will prioritize their Arab citizens for employment. To date, with more than 1.5 million OFWs, Saudi Arabia is the country which has the greatest concentration of OFWs. It is the largest hirer of Filipino Workers and has the largest Filipino population in the Middle East. As Saudi Arabia hosts a majority of OFWs, the problem of these Filipino workers losing their jobs and returning to their homeland where employment opportunities are scarce is a national threat. Furthermore, the current national instability in countries like Syria and Libya has threatened the lives of the OFWs, who still have chosen to stay in their foreign workplaces because of economic reasons which they find weightier vis-à-vis their safety.Finally, globalization has resulted to social costs which involve challenges to Filipino families. Possessing close family ties, Filipino families sacrifice and allocate significant amounts of financial resources in order to support their kin. Filipino parents have the belief that through education, their children are guaranteed with promising futures and achieving decent lives. Thus, given the limited employment opportunities in the Philippines which are unable to support the needs of the family, one or both parents leave to work outside the country. As a result, Filipino children, although their educational goals and well-being are sustained, would have to survive with one or both parents away from them. They would then have to deal with living with an extended family member such as aunts, uncles or grandparents who are left to take care of them. This has deprived Filipino children of parental support and guidance as they are separated from the primary members of their family.In reality, even though Filipino families have experienced the monetary benefits of a family member uprooting himself from the country to work overseas, this trend has not been enjoyed by the majority of Filipinos. The poorest of the poor cannot afford to leave and work overseas. Also, with volatile market forces, the value of the US dollar which is used as the currency of OFW salaries vacillating, rising gas prices and toll fees in highways, and the continued surge in the cost of living in the Philippines, in general, globalization has precluded long-term economic growth for the country, with the masses suffering a great deal. Moreover, with human capital and technological know-how important to growth, the Philippines suffered with globalization by losing its professionals to the developed countries which, on the other hand, experienced “brain gain”.Indeed, globalization has both positive and negative effects, but in the Philippine case, it is more on the negative. It is justified to say that globalization is an “uneven process” and that most least developing countries did not grow significantly in light of globalization. Those which predominantly benefited are the affluent and powerful countries of the Western world and East Asia.The Philippines was once considered as the “knowledge capital of Asia”, particularly during the 1960s and the 1970s. Its system of higher education was marked by high standards comparable to its neighboring countries, much lower tuition fees, and the predominant use of English as the medium of instruction. The Philippines, consequently, was able to entice students from its neighboring nations, like the Chinese, the Thais, and the Koreans. However, presently, this once upbeat picture has now been replaced by a bleak one because of several problems which has long confronted the system like budget mismanagement, poor quality, and job mismatch, thereby seriously affecting its consumers and end products – the Filipino students. Making matters worse is globalization affecting the graduates of Philippine universities by luring them to choose to work overseas because of the greater monetary benefits vis-à-vis the disadvantage of leaving their families home and not serving their countrymen. Now that the world is undergoing financial turmoil, the Filipino workers would then have to cope with these dire effects of globalization.Apparently, the Philippines has remained stagnant, as opposed to the goals of increasing equality, rapid economic growth through integration into the global market, and the wide distribution of social improvements in less developed countries. These fruits of globalization, unfortunately, did not trickle down a great deal to the Philippines. Hence, although overseas employment has been a legitimate option for the local workers, it is high time that the Philippine government encourage colleges and universities to provide programs that are relevant to the nature of this substantially agricultural country like agriculture-related courses as these would play a significant role in setting the Philippine economy in motion towards development. The population boom in this country, which is commonly reckoned as among the country’s predicaments as the surging number of Filipinos is indirectly proportional to the employment opportunities available, should be taken advantage of by encouraging the surplus of people to develop employment and improve the rural farmlands. Affluent Filipino families who own large conglomerates should also participate in creating more employment opportunities and encouraging dignified labor conditions so as to mitigate the dismal trend of labor migration. Moreover, instead of adopting policies imposed by powerful Western countries like the United States and going with the flow, the Philippine government should work in reinforcing the welfare of its citizens more than anything else. (Sheena Ricarte, August 31, 2011).

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Alternative Financing Vs. Venture Capital: Which Option Is Best for Boosting Working Capital?

There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.

In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.

But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.

Different Types of Financing

One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.

Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.

But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.

Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.

Alternative Financing Solutions

But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:

1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.

2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.

3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.

In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:

It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.

A Precious Commodity

Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).

Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.

Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?